9 Books That Will Make You a Better Brand Marketer
What sets good marketers apart from the great ones? Well, realistically it’s many things, but among them is an insatiable desire to learn. Whether it’s making their way through an RSS feed, keeping up with thought leaders on social media, or devouring an endless array of marketing and branding books (not for the faint of heart), great marketers are always looking for new things to learn.
You’re spending a precious few minutes reading a marketing blog, so it’s not a stretch to peg you as a marketer unsatisfied with punching the proverbial clock and heading home. To help feed your curiosity, we’ve put together a list of 9 branding books that will make you a better marketer. Enjoy, and let us know if we’ve left out any of your favorites!
1. Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand, by Jeremy Miller
Named after his brand building agency, Sticky Branding, Jeremy Miller’s book takes a deep dive into what makes companies like Apple, Nike, and Starbucks recognizable and successful. Based on a decade of research, Sticky Branding shares tried-and-true strategies for building a brand that’s anything but ordinary. Buy it here.
2. Brand Thinking and Other Noble Pursuits, by Debbie Millman
Millman, president of the design division at Sterling Brands, interviews 22 subjects for her exploration into brand thinking. From Malcolm Gladwell to Seth Godin, each chapter is a deeply informed conversation between Millman and fellow branding heavyweights. The result is an insightful page-turner you’ll have trouble putting down. Buy it here.
3. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, by Marty Neumeier
Looking for a book that presents a unified theory on brand-building? You’ve come to the right place. Neumeier takes a look at both the strategic and creative approaches to crafting a “charismatic brand” that’s essential to your consumer’s life. Buy it here.
4. Ogilvy on Advertising, by David Ogilvy
If there’s a book on this list that needs no introduction, it’s Ogilvy on Advertising. This book, from the father of advertising himself, is a must-read for brand marketers. It provides an essential overview of all aspects of advertising, from how to get a job at an agency to writing great copy. Just like you have to watch “A Christmas Story” around the holidays, this is one of the branding books you have to read when you get into marketing. Buy it here.
5. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, by Denise Lee Yohn
Lee Yohn’s revered book breaks down the science of how great brands are built. She shares seven key principles that the world’s best brands implement consistently. Plus you’ll review case studies from brands including GE and IKEA. And Lee Yohn outlines strategies your company can start using right away for a better, stronger brand. Buy it here.
6. Brand Leadership: Building Assets In an Information Economy, by David A. Aaker and Erich Joachimsthaler
Packed with helpful diagrams, infographics, and incredibly entertaining storytelling, this book breaks down how to create an impactful brand identity. Learn from case studies highlighting Virgin Airlines, Adidas, McDonald’s, and more as the authors share how to break out of the clutter with a strong brand architecture. Buy it here.
7. Archetypes in Branding: A Toolkit for Creatives and Strategists, by Margaret Hartwell
Building your first brand? You NEED this book. This interactive kit helps identify your brand’s motivations, how it moves in the world, and why it attracts particular customers. With a companion deck of 60 archetype cards, you’ll be able to nail down exactly who your brand is and how it communicates. Buy it here.
8. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark and Carol S. Pearson
Mark and Pearson reveal how brand meaning works, how to manage it, and how to use brand meaning strategically. By sharing studies of Nike, Ivory, and other well-known brands, the authors break down the fundamental patterns that rule consumer’s minds. Plus they share how successful brands leverage those archetypes for better branding. Buy it here.
9. Designing Brand Identity: An Essential Guide for the Whole Branding Team, by Alina Wheeler
This book offers up a five-phase process for the creation and implementation of an impactful brand identity. Case studies and data highlight these steps. And you’ll get a unique look into the latest trends in branding, from social networks to apps, video, and more. Buy it here.
Not sure which of these branding books to start with? Our Brand Storytelling eBook is a great way to dive in, and Brandfolder is a great way to get organized. Start building a better brand today, and get a free quote.