Each Friday, we feature a great, creative, or interesting Brandfolder. This week, we’re highlighting the LA Galaxy’s Brandfolder

This week, we decided to feature the Los Angeles Galaxy’s Brandfolder not just because everyone is counting down to the World Cup and soccer is on our minds, but also because they’ve done a great job leveraging their Brandfolder for many uses.

The Major League Soccer team joined Brandfolder to help them encourage all stakeholders to use the correct brand assets – particularly for the rebranding effort which now includes their sponsor Herbalife on all of their logos. You’ll also notice logos showing how NOT to use their brand which is just as important to showcase as guidelines on how to use them.

LA Galaxy also uses private Brandfolders to organize the brand assets they don’t want to share with the public.

We just releasing the new Follow feature so now anyone can follow the LA Galaxy Brandfolder for weekly email updates if they ever update their Brandfolder.