As marketers, we barely have time to read about the latest marketing trends, let alone implement them all. That’s why it’s so important to know the difference between a fad that’s destined to be more of a flash in the pan (we’re looking at you, QR codes) rather than a trend, which is building upon and moving the marketing industry forward.

In this eBook, we’ve done the dirty work for you and identified seven of 2017’s most popular marketing trends. Plus, we’re sharing the key to unlocking the full potential of each one. Because, let’s face it, your time is better spent implementing cutting edge marketing strategies rather than deciding whether Snapchat geofilters are worth your brainpower.

how to master marketing

We’re also sharing how to make each of these trends fit into your existing strategy while complementing the work you’ve already done (or planning on doing).

So, What’s in the eBook?

The trends we’ve chosen to highlight in this eBook popped up in 2017 marketing roundups everywhere last December. From HubSpot to Campaign Monitor and beyond, industry experts and influencers agreed that these trends were going big this year, and we’re already seeing many of them make their mark. What are they, exactly? We’re glad you asked.

The 2017 Marketing Trends We’ll Cover

Chapter 1: Start with a Stronger Content Marketing Strategy

Chapter 2: What is Experiential Marketing and How do I Master it?

Chapter 3: Influencer Marketing in 3 Easy Steps

Chapter 4: How to Supercharge Your Mobile Strategy

Chapter 5: How to Create a Comprehensive Video Marketing Strategy

Chapter 6: How to Make Customer Experience an Extension of Your Brand

Chapter 7: When it’s Time to Add DAM to Your Marketing Stack

Skip the Fads, Embrace the Trends

Ready to start incorporating these trends into your marketing plan? Download this free eBook today and get back to the work you’re already doing — only better.

2017 marketing trends