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Brand identities are just like people – each one has values, goals, and a voice of their own. We interact with hundreds of different brand personalities each day, and some of them resonate with us so much that they subconsciously influence what we eat, how we dress, and where we shop!

How do we explain this phenomenon? It all begins with discovering your spirit brand: one brand that represents your innermost needs and desires. Living among so many identities can make discovering your spirit brand nearly impossible, so we created an infographic that will help you discover which brand identities matter to you most.

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