Top 10 reads from the week on brands and branding:

Brand-building 101 — website editionColorado Business Magazine | Weisner Media | Denver News |ColoradoBIZ Magazine.

Content Strategy: Why Branding Matters I CMS WiRE.

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Econsultancy.

Why Small Business Have A Huge Advantage Over Brands In Social Media — socialmouths.

How to Increase Your Brands Likeability | Impact Branding & Design.

Customer Relationships – Four Ways to Create an Army of Fans for Your Brand : MarketingProfs Article.

braBRANDING NEWS: Vimeo launch brand creative fund |

The video platform, Vimeo, has launched its Brand Creative Fund product, a new resource for brands to develop brand-enabled video content.

Vimeo say each Brand Creative Fund engagement will be customised to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over a hundred million monthly viewers.

Nine examples of small businesses using social media for branding | Econsultancy.


Brand Vs. Branding | The Story of Telling. From Bernadette Jiwa

Branding is.….

“The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.“
—The Business Directory

Branding in the traditional sense was designed to create recognition and awareness of commodities. It was the way business persuaded customers to decide.

There’s a difference between being branded and becoming a brand. A distinction between recognition and significance.

It’s possible to shift a lot of breakfast cereal through brand recognition. But if your brand isn’t loved then it’s replaceable.

Branding might enable you to be top of mind. Top of mind isn’t the same as close to heart.

Quick video defining branding:


This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia.

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